why companies merge
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What have you learned about the reasons why companies merge? Why is it important to learn about these reasons? How are costs and gains of the acquiring company measured? Name one takeover defense and explain how it works.
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This solution discusses why companies merge.
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One of the most important reasons for companies to merge is to obtain synergies. Synergies can come through revenue enhancement or via cost reduction. For example, merger allows two distinct companies to combine their strengths, product offerings and market share to evolve as a stronger competitor in the marketplace and allows them to combine their strength to obtain greater control over the market. Similarly, cost reduction occurs due to combining the capabilities of both companies, thereby allowing the company to reduce cost via economies of scale, greater bargaining power ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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