Coke versus Pepsi is probably one of the most well-known examples of head-to-head positioning. Instead of competing head-to-head with Coke and Pepsi, Snapple entered the beverage market with differentiation positioning.
Why do you think Snapple was successful with this approach versus going head-to-head with Coke and Pepsi?© BrainMass Inc. brainmass.com June 4, 2020, 12:53 am ad1c9bdddf
By offering something other than another cola, Snapple did not present a competing product. It ...
The expert determines why Snapple was successful with the approach versus going head-to-head with Coke and Pepsi.