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    Snapple going head-to-head with Coke and Pepsi?

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    Coke versus Pepsi is probably one of the most well-known examples of head-to-head positioning. Instead of competing head-to-head with Coke and Pepsi, Snapple entered the beverage market with differentiation positioning.

    Why do you think Snapple was successful with this approach versus going head-to-head with Coke and Pepsi?

    © BrainMass Inc. brainmass.com June 4, 2020, 12:53 am ad1c9bdddf
    https://brainmass.com/business/marketing/snapple-head-head-coke-pepsi-365933

    Solution Preview

    By offering something other than another cola, Snapple did not present a competing product. It ...

    Solution Summary

    The expert determines why Snapple was successful with the approach versus going head-to-head with Coke and Pepsi.

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