Snapple going head-to-head with Coke and Pepsi?
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Coke versus Pepsi is probably one of the most well-known examples of head-to-head positioning. Instead of competing head-to-head with Coke and Pepsi, Snapple entered the beverage market with differentiation positioning.
Why do you think Snapple was successful with this approach versus going head-to-head with Coke and Pepsi?
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Solution Summary
The expert determines why Snapple was successful with the approach versus going head-to-head with Coke and Pepsi.
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By offering something other than another cola, Snapple did not present a competing product. It ...
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