I am completing an assignment entitled "positioning errors to avoid". I am having difficulty locating specific examples of companies who made errors in their positioning strategies.
Here are some very good examples of errors in marketing positioning strategy:
Understanding the complexities of a brand identity and its position is no easy task. A good case in point is the activities of Coca-Cola in the last few years. After a $4 million research project, Coca-Cola brought out a new Coke formula in May 1985 with the intention of retiring the old formula. To ...