Circumstances of New Business Area: Internal New Venturing
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What circumstances might it be right to go into a new business area by acquisition, and then what circumstances might internal new venturing be the preferred entry manner?
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Solution Summary
This solution of 364 words discusses the circumstances of a new business in an area by acquisition as well as a new venture in an entry manner. References used are included.
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What circumstances might it be right to go into a new business area by acquisition, and then what circumstances might internal new venturing be the preferred entry manner?
There are those companies that do very well and then find themselves at the top with no real competition because of their size (GMC for example). This motivates smaller rivals in hopes of taking on the major player at some point. Depending on the economy and the market in which the company operates what was once viewed as non competitors now have the ability to take on the major ...
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