Explore BrainMass
Share

Ethnic group

Some companies, such as Singapore Airlines, make a deliberate effort for customer contact personnel to be of the same ethnic group (Singapore natives). How justified is this practice in an era of cultural diversity and valuing differences? Explain.

© BrainMass Inc. brainmass.com June 23, 2018, 10:21 am ad1c9bdddf

Solution Preview

This practice is not beneficial for the company in today's era where customer satisfaction and quality of services holds the key to success. ...

Solution Summary

Some companies, such as Singapore Airlines, make a deliberate effort for customer contact personnel to be of the same ethnic group (Singapore natives). How justified is this practice in an era of cultural diversity and valuing differences? Explain.

$2.19