Decision-Making Strategies: Mutually Agreeable Solution
Not what you're looking for?
Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully.
Purchase this Solution
Solution Summary
Provides strategies a sales manager often goes through to find a mutually agreeable solution to successfully complete a task.
Solution Preview
In such a scenario in which there is a division on the best course of action to take, there exist decision making strategies that the team can utilize to arrive a mutually acceptable solution. The first one includes the utilization of brainstorming. This basically will involve the team members to front their ideas and cases for which each believes a ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.