What are the underlying processes by which creativity-building exercises, such as the forced-association technique and brainstorming for ideas, increase the potential for creative thinking?
Why is creative thinking a critical skill for effective leaders?© BrainMass Inc. brainmass.com October 24, 2018, 8:58 pm ad1c9bdddf
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1. What are the underlying processes by which creativity-building exercises, such as the forced-association technique and brainstorming for ideas, increase the potential for creative thinking?
1). Forced Association is a powerful creative technique in which a series of random words are forced into association with the topic under investigation. These artifically paired words are then considered for creative possibilities. A child's brain is well known for its creativity. But as we age we often lose and/or suppress these tendencies. We rely instead on rules, experience, beliefs and scientific knowledge. These are effective at developing and improving existing entities, but they are less useful at innovation.
How does it contribute to creative thinking?
Forced Association overrides the logical thought processes and stipulates latent creativity. For example, Pilkington invented the process of distortion-free float glass by thinking about how a bar of Ivory soap floats on water. An analogy might be being confined in a trapped lift with a complete stranger for a couple of hours. Various synergies and conversational possibilities are almost certain to evolve. To illustrate this, the problem might be how to improve the fortunes of a failing restaurant. Five random words might be Toilet, Glue, Tulip, Cloud and Umbrella. Restaurant - Toilet could lead to thinking about: advertising in local toilets (e.g. people in bars often go to the toilet as they are leaving, with thoughts of visiting a restaurant); making the restaurant's toilets a selling point. Restaurant - Glue could lead to: a special discount menu for anyone visiting more than once a week; a promotion with special lapel stickers for kids. Normally you would chose at least ten random words and then look for ten ideas from each of the ten pairings. The chances are that you will generate at least five usable ideas.
Forced Association is attributed to the US marketeer and creative thinker Alex Osborn, the developer of Brainstorming. http://www.managers-net.com/brainstorming.html
This solution discusses the underlying processes by which creativity-building exercises, such as the forced-association technique and brainstorming for ideas, increase the potential for creative thinking. It also discusses why is creative thinking is a critical skill for effective leaders.
Custom creativity at work
I need help with the following assignment:
Imagine that you are an independent consultant that was hired by ePrize to evaluate its culture of creativity. You have been asked to report your findings, including your assessment of the CEO, at their next company "huddle."
To prepare for this assignment, complete the following activities:
1. Read the Chapter 11 Leader in Action: "CEO Josh Linkner Builds a Culture of Creativity at ePrize." (see attachment)
2. Go to www.eprize.com and read about the company, its CEO, and the ePrize Culture Book.
Answer the following:
1. Evaluate ePrize's culture of creativity, including negative and positive aspects of the culture and its impact on organizational performance.
2. Assess Linkner's role in the culture, including ways he promotes and hinders creativity.
3. Analyze the leadership qualities that enable Linkner to be a creative leader, using his "secrets of success" as examples.
4. Rate Linkner's creative leadership style based on your findings.