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Imagine that you are an independent consultant that was hired by ePrize to evaluate its culture of creativity. You have been asked to report your findings, including your assessment of the CEO, at their next company "huddle."
To prepare for this assignment, complete the following activities:
1. Read the Chapter 11 Leader in Action: "CEO Josh Linkner Builds a Culture of Creativity at ePrize." (see attachment)
2. Go to www.eprize.com and read about the company, its CEO, and the ePrize Culture Book.
Answer the following:
1. Evaluate ePrize's culture of creativity, including negative and positive aspects of the culture and its impact on organizational performance.
2. Assess Linkner's role in the culture, including ways he promotes and hinders creativity.
3. Analyze the leadership qualities that enable Linkner to be a creative leader, using his "secrets of success" as examples.
4. Rate Linkner's creative leadership style based on your findings.
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1. Evaluate ePrize's culture of creativity, including negative and positive aspects of the culture and its impact on organizational performance.
Eprize's culture of creativity is very effective in terms of fostering innovation and creativity in the organization. The organization provides utmost level of autonomy, flexibility, decision making capability and requisite authority to employees to think out of the box or something new and innovative. The organization's leadership provides ample opportunities to the employee's to engage in creative thinking and ideas and encourages such creative thinking by recognizing and respecting such ideas. Employees that fail in their endeavors are encouraged to continue their innovative and creative spirit.
The main impact of such flexible atmosphere is culmination of new ideas, creative thoughts and innovative suggestions from employees that help the organization in producing world class products and services for its customers and exceeds customer expectations. The results driven approach allows the organization to achieve its goals and objectives as per desired plans and helps in overcoming competitive threats. Further, Eprize's culture of creativity also encourages better communication, collaboration and trust among the employees. It provides a stress free environment to employees and enhances ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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