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Key issues faced by the New York City Arboretum

Provide three alternative solutions for the key issues faced by the New York City Arboretum.

Mary Saxon, the Vice-President of External Affairs, informed the board of directors of the key issues facing the New York Arboretum. First, she stated that the arboretum is facing a budget crisis and is in dire need of monetary funds to continue its operations. The private funding and generous contributions is on a decline which as caused the budget deficit to increase. However, In order to help offset the debt, Mrs. Saxon proposed that the arboretum builds a fence to facilitate the collection of earned revenues. These booths obstructing the entrances will solicit visitors for the following donations: $3.50 for adults and $2.50 for child. The concerns that came out of this proposition are that it may lure visitors away from the park and may conflict with the institutions principle for proving public access.

The second issue faced was to conduct a successful launch of a few marketing and advertising campaign to raise awareness of the arboretum and draw more visitors. However, the board of directors believes it will not overcome the decline of visitation because the small of amount of advertisements that are currently in circulation has not done much improvement. They believed it may be more beneficial to not spend money on advertisement and use these funds for more important areas.

The last issue faced is the fact that the arboretum is becoming like an amusement park rather then a place of tranquility. There are far too many man made facilities such as cafes and the fence that obstruct the beauty of the arboretum.

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In order to enhance of collection of revenues, the arboretum can impose a minimum ticket price for entering the arboretum, for example, $1 ticket for every person entering the arboretum. Instead of solicitation, which may or may not produce desired results, such mandatory ticket charges will help in boosting the revenues and will not hurt the visitor's pocket as well. Further, visitors will also understand that colletion of such minimum ticket charges will be deployed towards the maintainence of the arboretum.

Another way to increase revenue is to allow advertisements and flyers of several leading companies in the arboretum on a very limited scale, without hampering the natural beauty of the arboretum. This will ...

Solution Summary

In order to enhance of collection of revenues, the arboretum can impose a minimum ticket price for entering the arboretum, for example, $1 ticket for every person entering the arboretum.

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