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Control Measures at Panasonic group

Please address the Evaluation and Control: Control Measures area of this project:

Consider the Panasonic group. Using the guidelines established in Chapter 11 of your text, produce a Strategic Audit for the Panasonic group.

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Company Description- Panasonic
Panasonic Corporation is a Japanese multinational corporation headquartered in Kadoma, Osaka, Japan. Its main business is in electronics manufacturing and it produces products under a variety of names including Panasonic and Technics. Since its founding in 1918, it grew to become the largest Japanese electronics producer. In addition to electronics, Panasonic offers non-electronic products and services such as home renovation services. Panasonic was ranked the 89th-largest company in the world in 2009 by the Forbes Global 2000 and is among the Worldwide Top 20 Semiconductor Sales Leaders. (Wikipedia, 2009)
Panasonic produces electronic products under a variety of names, including:
? Panasonic (home appliances, personal electronics, audio/video equipment, microchips, automotive components)
? Sanyo (subsidiary since December 21, 2009)
? Technics (music equipment like headphones and turntables, overlaps with Panasonic branded products in some audio categories)

Financial Analysis of Panasonic
This table is taken from yahoo:
http://finance.yahoo.com/q/ks?s=PC
Profitability
Profit Margin (ttm): -8.21%
Operating Margin (ttm): -1.87%

Management Effectiveness
Return on Assets (ttm): -1.12%
Return on Equity (ttm): -17.38%

Income Statement
Revenue (ttm): 74.26B
Revenue Per Share (ttm): 35.847
Qtrly Revenue Growth (yoy): -20.70%
Gross Profit (ttm): 21.61B
EBITDA (ttm): 2.03B
Net Income Avl to Common (ttm): -6.09B
Diluted EPS (ttm): -2.94
Qtrly Earnings Growth (yoy): -89.00%

The above figures indicates that the Panasonic is into deep loses and there is decline in earnings growth. Hence we suggest Panasonic to take following measures:
Evaluation and Control
Strategic control is concerned with the monitoring progress in accomplishing the strategic goals of the organization. It is very critical to any organization, because without it the results could be chaotic. Organization have to improve their operational performance by proper evaluation and control mechanisms.
http://www.2gc.co.uk/pdf/2GC-FAQP02.pdf
Hence Controlling helps in ensuring the actions are as per desired objectives. As per quickmba, Control consists of the following steps:

1. Define parameters to be measured
2. Define target values for those parameters
3. Perform measurements
4. Compare measured results to the pre-defined standard
5. Make necessary changes

I will recommend the organization to use:
TQM
As per bized, Total Quality Management (TQM) "is a business philosophy that seeks to encourage both individual and collective responsibility to quality at every stage of the production process from initial design and conception through to after sales ...

Solution Summary

Response guides about Control Measures

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