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Potential market for consumer goods

How can a country with a per capita GNP of $100 be a potential market for consumer goods?

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Here though the GNP per capital $100 is very less and it may seem that the country is not a good potential market, actually it may be other wise. It will depend on the size of population as this GNP is per capita. If the size of the population is huge than it can be a very good opportunity for consumer goods companies. But ...

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This explains the potential market for consumer goods