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Mode of entry, Korea (South)

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I am looking for help determining what mode of entry (wholly owned subsidiary or joint venture) would be best suited for a land excavating equipment manufacturing company wanting to expand its US manufacturing and sales into South Korea. I also need to be able to justify my decision.

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Solution Summary

A discussion of the mode of entry most likely to be successful in Korea and reasons why it is a better choice.

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I would choose the joint venture as the mode of entry. It is a simple decision based on the fact that the government and the business community have a close relationship with the government helping to sponsors some industries, and providing credit and import barriers to the business community. The culture of Korea is very important in ...

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