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    Marketing a product in Turkey.

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    You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
    o Discuss the reasons why your company would want to expand overseas.
    o Discuss what your mode of international business would be and how moving abroad will expand sales.
    o How will you minimize risks and acquire resources?
    o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?

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    Solution Preview

    o Discuss the reasons why your company would want to expand overseas.

    Established in 2000 and located in the U.S.A., XYZ is a steel manufacturing company. Home base demand for steel has been successful for XYZ because the company has continuously achieved at least 10% additional increase in sales of its product on a yearly basis. Understanding the trend in today's competitive market, XYZ realizes that its product needs to be marketed overseas and has chosen Turkey as the nation to expand to. XYZ want to expand overseas to attain global competiveness, grow its customer base, increase sales volume, and take advantage of economic factors in the nation it is expanding to improve its product production (Joseph, 2015).

    o Discuss what your mode of international business would be and how moving abroad will expand sales.

    Acknowledging that iron and steel is one of the top ten products that Turkey imports ("Top Turkey Imports," 2014), XYZ has a high degree of confidence that its ...

    Solution Summary

    The expert examines marketing a product in Turkey.

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