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International Competitiveness for Fujitsu

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Fujitsu is the world's third-largest IT service provider. It offers consulting services, goods to doctors and health care systems and grocery store chains, and business or personal office solutions. Go to Fujitsu's Web site at www.fujitsu.com to see background of the firm and the products it offers. Then answer the following questions:

1. How do you think international strategic management is reflected in what you see on the Web site?

2. What major strategic planning steps would Fujitsu need to carry out in order to remain a world leader with such diverse offerings?

3. What potential threat, if it occurred, would prove most disastrous for Fujitsu, and what could the company do to deal with the possibility of this negative development?

Source: Chapter 8 Internet Exercise (International Management - Hodgetts, Luthans & Doh).

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The solution discusses international competitiveness for Fujitsu.

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1. How do you think international strategic management is reflected in what you see on the Web site?

I think from the international strategic management is reflected on the website by highlighting the various countries in which the firm carries out business in. The website also has a link through its services section that refers its browsers to a global information center, an aspect that gives the company the feel that its business boundaries are as far and wide as they can get. On the middle right-hand side of the website's front page, the international strategic management aspect comes out also via their use of a global map showcasing the regional sites in ...

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