global business strategy
Not what you're looking for?
Select a company that is global. For this company define its global business strategy and comment on how you would change it.
Purchase this Solution
Solution Summary
This solution defines a company's global business strategy and comment on how to change it.
Solution Preview
For the purpose of this assignment, we will chose global automobile manufacturer General Motors.
In the recent years, GM's global strategy has been to offer multiple brands to its customers in different countries. As rival companies like Ford Motor streamlines its global business around its flagship brand, moving to divest itself of nameplates like Aston Martin, Jaguar and Land Rover, General Motors is sticking to a different international marketing strategy. Rather than focus on one brand, it wants consumers to be able to choose from a fleet of them.
As per GM's officials, this is done to address huge diversity in population that exists in its target markets all over the world. According to them, a ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
Recent Feedback
- "Thank you. "
- "Thank you"
- "Thank you. I got 20/20 last week for my discussion you help me out with."
- "Thank you. Great Job. "
- "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.