Why do companies go international?
1. To seek new markets. After a company has saturated its home market, growth opportunities are often better in foreign markets. Thus, such home-grown firms as Coca-Cola and McDonald's have aggressively expanded into overseas markets and foreign firms such as Sony and Toshiba now dominate the U.S. consumer electronics market.
2. To seek raw materials. It is not surprising that many U.S. companies, such as Exxon, have major subsidiaries around the world to ensure access to the basic resources needed to sustain ...
The solution provides six reasons why a company might go international or global. Each provides examples.