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High-End Product Entry in to Foreign Markets

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What mode of entry do fashion designers such as Pierre Cardin, and other high-tech firms like Texas Instruments share in common in their effort to get their product into foreign markets? Identify three key benefits of this mode of entry.

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This solution explains which mode of entry fashion designers take in order to get their product into foreign markets. Three key benefits of this mode of entry are also discussed.

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Most companies like Texas Instruments and various fashion designers use licensing arrangements with distributors in the foreign lands. This is one of the most advantageous forms of entry into foreign markets. The companies basically use the same basic strategy for ...

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