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IPO issues for Pricing of stock and floatation costs was founded in 2006 by two graduates of the University of Wisconsin with the help from Georgina Sloberg, who had built up an enviable reputation for backing new start-up businesses.'s user-friendly system was designed to find buyers for unwanted pets. Within 3 years the company was generating revenues of $3.4 million a year and, despite racking up sizeable losses, was regarded by investors as one of the hottest new e-commerce businesses. The news that the company was preparing to go public therefore generated considerable excitement.

The company's entire equity capital of 1.5 million shares was owned by teo founders and Ms Sloberg. The intial public offering involved the sale of 500,000 shares by the three existing shareholders, together with the sale of further 750,000 shares by the company in order to provide funds for expansion.

The company estimated that the issue would involve legal fees, auditing, printing, and other expenses of $1.3 million, which would be shared proportionately between selling shareholders and the company. In addition, the company agreed to pay the underwriters a spread of $1.25 per share (this cost would also be shared).

The roadshow had confirmed the high level of interest in the issue, and indications from investors suggested that the entire issue could be sold at a price of $24 a share. The underwriters, however, cautioned about being too greedy on price. They pointed oot that indications from investors were not the same as firm orders. Also, they argued, it was much more important to have a successful issue than have a group of disgrunted shareholders. They therefore suggested an issue price of $18 a share.

That evening's financial manager decided to run through some calculations. First, she worked out the net receipts to the company and the exsisting shareholders assuming the stock was sold at $18 per share. Next, she looked at the various costs of the IPO and tried to judge how they stacked up against the question of underpricing. When she had raised the matter with the underwritters that morning, they had dismissed the notion that the initial day's return on an IPO should be considered part of the issue costs. One of the members of the underwriting team asked: "the underwritiers want to see a high return and a high stock price. "Would Mutt.Com prefer a low stock price? Would that make the issue less costly?" Mutt.Com's financial manager was not convinced but felt that she should have a good answer. She wondered wheather unerpricing was only a problem because the exsisting shareholders were selling part of their holdings. Perhaps the issue price would not matter if they had not planned to sell.

500,000 * 24 =12 million 500,000 * 18 = 9 million
750,000 * 24= 18 million 750,000 * 18 = 13.5 million

costs costs 1.3 million
also 1.25 per share 1,250,000 * 1.25=1,562,000
so total selling costs would be 2,862,000/3=954,000 a piece

If they waited until the original IPO sold and sold the 750,000 for more they would make more.

Is holding onto the remaining 250,000 shares a problem?

The underwritters are making a point for the reasom of issuing for 18 vs 24 to make money and be assured to sell it.

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Please refer to the attached file for the response.


Company Background is a company that is engaged in the business of finding buyers for unwanted pets. It started its operations in 2006, through its two founders - owners. There seems to be no problem on the marketing aspect of the business as indicated by large revenues garnered by the company per year at $3.4 M. The marketing strategies of the company may have been effective, resulting to the significantly large revenues.
Despite the fact that the company has been bringing in large revenues, it has been incurring large or sizable losses.
Another important concern is the fact that existing shareholders were selling part of their holdings or investments in the company.

The Problem
How should the company price its intended Initial Public Offering in such a way that high returns and sufficient investments from potential ...

Solution Summary

IPO issues for The pricing of stock and flotation costs are examined.