If you were an investment banker, how would you determine the offering price of an IPO?© BrainMass Inc. brainmass.com September 18, 2018, 9:10 pm ad1c9bdddf - https://brainmass.com/business/initial-public-offering/determination-of-an-offering-price-for-an-ipo-initial-publi-187204
The SEC procedures for the process of issuing new public stock offerings (IPOs) is highly regulated, complicated and date sensitive. For a definition of many of the terms involved in the process, refer to the following site:
The determination of the issue price is more of a marketing job. The underwriting firm(s) will float the issue by either agreeing to sell the stock on behalf of the company or by actually buying the stock for a negotiated price (usually discounted to the expected market price) from the company to resell to the public.
After the filing is approved by the SEC, ...
In a 440 word solution, the procedure for pricing an IPO are detailed together with commentary about underpricing, regulations and marketing pressures