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# Income Statement and Target Profit

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I have 2 questions in this. The first one is regarding a price reduction and re-doing the contribution format, I understand how to do it with a price increase but the reduction is throwing me off.

The second part is doing a formula to get the target profit, I got the first part of this but I'm not sure I used the correct formula and the second part is asking for the alternative calculation, and I don't know how to get that.

PEM, INC.

Information from recent month's income statement:

Sales
Units sold
Sales price per unit
Less variable expenses
Contribution margin
Less fixed expenses
Net operating loss

Information for Part 2:
Increase in monthly sales

Information for Part 3:
Reduction in selling price
Increase in monthly unit sales

Information for Part 4:
Increase in packaging cost per unit
Targeted profit each month

Information for Part 5:
Reduction in variable costs per unit
Increase in monthly fixed costs
Expected sales in units

Check figures:
(3) Net Loss
(5a) Break-even units

Question:

3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price,
combined with an increase of \$60,000 in the monthly advertising budget, will cause unit sales to double.
What will the new contribution format income statement look like if these changes are adopted.

4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop
computer battery would help sales. The new package would increase packaging cost by 75 cents per unit.
Assuming no other changes, how many units would have to be sold each month to earn a profit of \$9,750?