Triangle Solutions: Develop a proposal outlining a specific product or service idea.
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Consider the following scenario:
Develop a written proposal outlining a specific product or service idea you have for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments.
Part 1: Proposal
Professional proposal should describe a new product idea in detail, giving brief consideration to the feasibility of the following categories:
- The industry
- Market size
- Team requirements
- Scalability of product
- Financials (whether or not the product can be sold for more than it costs to make its profit potential)
Part 2: Subsidiary Company
Then, provide the strategy to be employed to get ideas implemented internally, or describe the reasons why a product idea should be spun off into a new subsidiary company owned by Triangle Solutions. Important aspects of this outline are as follows:
The practical definition of the multidisciplinary team that the product idea requires describing the different types of team members needed and their respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.
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Solution Summary
This solution discusses the industry, market size, team requirements, scalability of product and financials for a new product: a specialized plastic strapping that can be used in fully automatic plastic packaging machines used in high speed packing systems. This solution also discusses different team members and their respective skills and intrapreneurial versus entrepreneurial approaches. This solution is approximately 1000 words with four online references.
Solution Preview
Consider the following scenario:
Develop a written proposal outlining a specific product or service idea you have for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments
Part 1: Proposal
Part 1: Proposal
Professional proposal should describe a new product idea in detail, giving brief consideration to the feasibility of the following categories:
The new product is specialized plastic strapping that can be used in fully automatic plastic packaging machines used in high speed packing systems. This strapping will have very accurate dimensions, properly tested break strength, and surface characteristics that will provide less than one disruption per million usages in fully automatic machines.
The industry
The industry is the plastic industry. This is the third largest industry in the United States. According to 2007 figures the industry employed more than 1.1 million workers, created $374 billion in annual shipments, and has a trade surplus of $10.9 billion in 2007. The US plastics industry has seen an increase in productivity and shipments over a long period of time.
Market size
The total plastic shipments are estimated to be $374 billion. It is estimated that the market for strapping forms 0.5% of that market which is equal to $1.8 billion.
Team requirements
The team requirements are there should be an operations team, a marketing team, a finance team, an administration team, and a human resources team. The operations team will be led by an operations manager that will have experience either in extrusion technology or in plastic molding process. The marketing manager should have industrial marketing experience and should have the experience of leading an industrial marketing team. Experience in the packaging industry is desirable. Further, the finance team ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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