A CEO of a medium size technology company was losing market share to competition; also have been losing employees in droves to the competition. How would you use Fiedler's Contingency Theory to address the problem: Indicate how the plan will address the problems, how the plan incorporates elements of effective communication processes, and what outcomes can be anticipated with implementation.
Let's start our analysis with some thinking about what might be going on.
<br>Loss of market share could reflect effective actions by competitors, for example, pricing, advertising, sales promotion efforts, changing customer wants and needs, or technology changes.
<br>Briefly put, Fiedler's Contingency Theory posits that leadership effectiveness depends on whether situational characteristics fit the manager or managers affected.
<br>To carry that idea farther, if a fit could be found between some leader trait or behavior, that insight could be used in four productive ways:
<br>1) Change the leader's traits or behaviors to create a better fit with the requirements of the situation.