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Executive briefing and audit for the Ford Motor Company

Please assist me with setting up an executive briefing and audit for the Ford Motor Company.

Please integrate, cover all, and answer in DETAIL the following information in the briefing/audit/presentation. (Attempt to use your professional experience and cite if needed)

1. Major Issues
2. Trends and Challenges impacting Ford Motor
3. Recommendations to protocols for manager address key HR challenges

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Please Assist and Set up an executive briefing and audit for the Ford Motor Company.

Please integrate, cover all, and answer in DETAIL the following information in the briefing/audit/presentation. (Attempt to use your professional experience and cite if needed)

Ford produces is one of the largest carmakers and has a product line of eight different carlines which holds to be very impressive to the vehicle consumer. Some of these brands include Jaguar, Aston Martin, Land Rover etc. It is also involved in financing its products through its subsidiary Ford Motor credit. (www.yahoo.com). The major competitors of Ford are GM, Toyota, Daimler Chrysler, Honda, and Hyundai.

1. Major Issues
Ford's last five year growth has not been so impressive, as we see in the following table:

Return On Equity (5-Year Avg.) =3.2 %
Return On Assets (5-Year Avg.) = 0.2 %
Return On Capital (5-Year Avg.)= 0.3 %
http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=InvestmentReturns&Symbol=F

The investment returns on equity, capital and assets has been marginal. Also if we compare to its competitors in the following table, its performance has been inferior to the Toyota and Daimler.

General Motors Toyota Motors DAIMLER CHRYSLER
Return On Equity (5-Year Avg.) = -1.7% 12.4 % 4.9%
Return On Assets (5-Year Avg.)= -.2% 4.4% 0.9%
Return On Capital (5-Year Avg.)= -.2% 6.8% 1.5%
Ford is a huge organization and its size and culture is becoming a stumbling block for innovation and growth. Thus its human resource management systems have to be improved as per the best practices of the industry as its performance is not up to the mark. According to Fortune, it's extremely vital that companies constantly reinvent themselves and develop and sustain flexible business models to remain competitive in an information-based economy. Thus human resource management has to be made more focus and aligned towards overall strategy. Thus the major issues are:
? Linking human resource management with the business strategy
? Outsourcing
? Employee retention and motivation
? Attracting and selecting best of the talent
? Implementing change management
? Retrenchment

2. Trends and Challenges impacting Ford Motor
As we have discussed above since few years it's facing lot of challenges and its financial performance has also gone down. The year 2006 has been the worst one and it has reported a net loss of $12.7 billion. Moreover their workforce is aging and is less productive than the Japanese ones. Thus they are now focusing on reengineering the organization. They are in plans to match the product portfolio according to the current environment. They are shutting down unproductive factories and cutting 30000 jobs. (Wikipedia).

In today's times, a major challenge for Ford is to turn the group into a high performance team. The major human resources challenges the Ford Motor is facing is of:
? Improve the productivity of Human resources
? Managing Retrenchment
? Managing Employee turnover
? Managing Outsourcing issues
? Managing Employee culture

3. Recommendations to protocols for manager address key HR challenges
Ford has to implement change management for revitalizing the human resource strategy. The recommendations are following:

1) Building a talented ...

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"Moreover their workforce is aging and is less productive than the Japanese ones. Thus they are now focusing on..."

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