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Strategies of Globalization and Regionalization

Describe the strategies of globalization and regionalization and explain when each strategy can be used effectively. Give examples of successful companies that have followed each strategy.

(100 words)

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1. Describe the strategies of globalization and regionalization and explain when each strategy can be used effectively. Give examples of successful companies that have followed each strategy.

1). Globalization strategy

Globalization strategy (standardization strategy) is a "marketing strategy that is standardized for use throughout the world. The strategy assumes that the behavior of many consumers throughout the world has become very similar. It assumes that members of market segments require the same features and buy the same products or services." (http://www.encyclopedia.com/doc/1O18-globalizationstrategy.html)

For example, AT&T seen as need for their services and products on a global scale, which is necessary to be effective, as without the need the strategy will fail. Thus, market research ...

Solution Summary

This solution discusses the strategies of globalization and regionalization and describes the situation when each strategy would be used effectively.

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