LO1 1) Which of the following is considered to be a retailing transaction according to the this definition of RETAILING - consists of the final activity and steps needed to place merchandise made elsewhere into the hands of the consumser or to provide service to the consumer/
(a) a student buying an airline ticket from a travel agent.
(b) a retired farmer setting up a trust account at a local bank.
(c) a student buying a Mother's Day card.
(d) a homemaker buying a magazine from a door to door salesperson.
(e) an appliance repair person coming to your hometo fix a dishwasher.
LO2 3) Many environmental trends are taking place today that will have an effect on retailing operations over the next decade. What are three of these and what are their effects on retialing.
LO3 5) How can a retailer operate with a high margin/high turnover strategy? Won't customers avoid this type of store and shop at a low-margin store?
1) All of the following activities are examples of some form of retailing except for (e), which looks like more of after sales customer service arising from eventually a retail sale.
2) Some of the significant environmental trends which are creating an impact on retailing operations are 1) large scale globalization which has motivated large retailers like Walmart to expand their operations in attractive emerging markets such as China and enjoy greater revenues and economies of scale. 2) Increasing use of ...