Globalization and Localization
Describe the following:
1. Factors impede globalization
2. Factors support globalization
3. Factors that impeded localization
4. Factors that support localization
Thank you.
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Solution Summary
In terms of globalization and localization, this solution describes the factors that either impede or support localization as well as and the factors the impede or support globalization. Supplemented with extra resources on globalization and localization, which is highly informative.
Global product, localization, globalization
1) How can financial decisions of an international subsidiary impact the profitability of an entire organization?
2) A) What is a global product?
B) Can any product or service be marketed globally?
Why or why not?
3) What factors support or impede the localization or globalization of products/services and promotion?
4) How do the 4 Ps of marketing differ in a global business environment?
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