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    Four Purpose statements 'Effective Presentation Skills' for four different audiences

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    Imagine you have been asked to make FOUR presentations on "Effective Presentation Skills" for FOUR very different audiences. What would be your presentation objective for each group?

    Write a 1-sentence objective statement (also known as "purpose statement") for each of the following audiences (refer to page 15 of the Munter and Russell text for sample objective statements) for a total of FOUR statements. Each statement will follow a pattern: "As a result of my presentation an audience of . . . (name the audience) will . . . (state your specific purpose for this audience and your intent clearly and concisely)."

    An audience of CEOs
    An audience of management-level corporate employees
    An audience of volunteers between the ages of 50-60
    An audience of technology employees under the age of 30
    In paragraph form, discuss the following:

    How did you decide to alter or change your presentation objective to meet the specific information needs of each audience? Why?

    How would you suggest your classmates improve or change their objective statements? Why?

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    Solution Preview

    In today's fast, competitive environment success usually comes to those who can deliver their ideas in a clear, organized, and confident manner. The skill needed to present information or persuade others is a learned activity. Its focus should be on the critical components of effective presentations - a clean, clear formal structure, solid evidence, and dynamic interactive delivery elements.

    An effective presentation accomplishes the following:

    ? Leadership Role -- Presenting information, providing directives or introducing a new concept are all ways of highlighting your leadership skills and increasing your visibility in the company.

    ? Forum for Discussion -- The podium is a pivotal position from which to ask questions, outline problems, and identify issues.

    ? Personal Performance -- Being on stage can be an enjoyable experience, especially when the delivery is effective and well-received.

    The preparation, presentation and content of a speech must be focused on the audience. Some experts say that no less than 1 hour should be spent in preparation for 5 minutes of talking. The presentation is a failure if the audience is not educated, motivated, or entertained as planned.

    The essential preparations for a successful presentation include:

    ? Clarify the Objectives -- Knowing exactly what you are trying to accomplish during the ...

    Solution Summary

    The well-cited solution provides a framework for how to build responses that will be effective and targeted.