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CVP and Financial Statements for a Mega-Brand Company

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CVP and Financial Statements for a Mega-Brand Company
Procter & Gamble Company is a Cincinnati-based company that produces household products under
brand names such as Gillette, Bounty, Crest, Folgers, and Tide. The company's 2006 income statement
showed the following (in millions):
Net sales $68,222
Costs of products sold 33,125
Selling, general, and administrative expense 21,848
Operating income $13,249
Suppose that the cost of products sold is the only variable cost; selling, general, and administrative
expenses are fixed with respect to sales.
Assume that Procter & Gamble had a 10% increase in sales in 2007 and that there was no change
in costs except for increases associated with the higher volume of sales. Compute the predicted 2007
operating income for Procter & Gamble and its percentage increase. Explain why the percentage
increase in income differs from the percentage increase in sales.

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Solution Summary

Computations in excel and comments in text boxes next to computations to guide you in thinking about result.

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Carol Sargent, PhD
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  • MSc, University of Virginia
  • PhD, Georgia State University
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