What is franchising? Describe 3 types of franchising and give an example of each. How does franchising benefit the franchiser?© BrainMass Inc. brainmass.com July 18, 2018, 6:14 pm ad1c9bdddf
Franchising is a license given by a company to an individual or an entity to sell its products or services under an agreement between the franchisor and franchisee.
3 types of franchising:
1. Product Franchise
The franchisor or the owner of the company grants the franchisee to market their goods or services using their brand, recipe, and trademark. The franchisee ...