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This post addresses an IS scenario for the CEO.

The executive in your company wants to propose a new information system that may provide a strategic impact on the business by gathering data on competitors' customers. He has asked your opinion about the new system.

Provide your opinions about the system. Be sure to answer the following questions:

-What would the advantages and disadvantages of the system be?
-What ethical problems could this system create? Provide at least two examples of problems.
-Does it matter whether the customers are individuals or businesses? Why or why not?

Solution Preview

I can get you started with your project, including discussion for each question and references for additional information/resources.

-What would the advantages and disadvantages of the system be?

We're dealing with a new system that is specific to a task - in this case, the task is that it's being used to gather data on competitors' customers. The apparent advantage would be that the system would gather and then analyze the information. The data could then be analyzed even further to determine why the customers are buying from the competitors. It would address the question as to why the customers are being attracted to the competitor over our own company, and this information could be used in our strategic planning, which would directly cause the strategic impact on our company. We could then change our processes, advertising, and other strategies to better meet the needs of the customers. A point that should be made to the ...

Solution Summary

-What would the advantages and disadvantages of the system be?
-What ethical problems could this system create? Provide at least two examples of problems.
-Does it matter whether the customers are individuals or businesses? Why or why not?

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