Explore BrainMass

Start-Up Companies

Contrast the reactive reasons with the active reasons and discuss why people start companies.

Please use peer-reviewed journals and/or textbook references to provide a 250 word response to the question. Use APA 5th edition guidelines for in-text citations and the reference list.

Solution Preview

There are both reactive and active reasons behind why people start their own companies:

Reactive Reasons

1) Inequity between contribution and reward - People who are by nature high achievers tend not to get along well in large organizations. They want rewards based upon ...

Solution Summary

The solution answers the question below in great detail.