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    Proposal for a New Product Idea: Spinning a Subsidiary

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    Details: Consider the following scenario:

    Develop a written proposal outlining a specific product or service idea you have for Circle Solutions. Circles's company type and product area have been left unspecified to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market.

    Part 1: Proposal

    Your professional proposal should describe a new product idea in detail, giving brief consideration to the feasibility of the following categories:

    the industry
    market size
    team requirements
    scalability of product
    financials (whether or not the product can be sold for more than it costs to make its profit potential)

    Your product idea must pass feasibility tests for it to be a viable product idea. Future class assignments will further investigate each of these areas in greater depth and will build from the information you identify and deliver within this assignment.

    Part 2: Subsidiary Company

    Then, provide the strategy to be employed to get ideas implemented internally, or describe the reasons why a product idea should be spun off into a new subsidiary company owned by Circle Solutions. Important aspects of this outline are as follows:

    The practical definition of the multidisciplinary team that the product idea requires describing, the different types of team members needed, and their respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.

    Be sure to provide support for the strategies or approaches that you have selected.

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    Solution Preview

    I am going to choose the pet products industry and a collar that lights up when headlights hit it, so people can see the animal: Making pets safer, through light.

    The industry is the pet products market, accessories. The industry has some of the biggest names in pet care including Hartz and 3M creating product accessories.


    The industry has grown in the last few decades as people embraced their pets as family members. Keeping them healthy and safe is a primary concern for most pet owners and many will spend more than normal to protect their family member. Pet products are influenced by the market, the economy and the popularity of such organizations as the AKC and Humane Society. The annual televised competitions also help boost sales and recognition.

    The market ...

    Solution Summary

    The solution discusses reasons for spinning a subsidiary.