Purchase Solution

Proposal for a New Product Idea: Spinning a Subsidiary

Not what you're looking for?

Ask Custom Question

Details: Consider the following scenario:

Develop a written proposal outlining a specific product or service idea you have for Circle Solutions. Circles's company type and product area have been left unspecified to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market.

Part 1: Proposal

Your professional proposal should describe a new product idea in detail, giving brief consideration to the feasibility of the following categories:

the industry
market size
team requirements
scalability of product
financials (whether or not the product can be sold for more than it costs to make its profit potential)

Your product idea must pass feasibility tests for it to be a viable product idea. Future class assignments will further investigate each of these areas in greater depth and will build from the information you identify and deliver within this assignment.

Part 2: Subsidiary Company

Then, provide the strategy to be employed to get ideas implemented internally, or describe the reasons why a product idea should be spun off into a new subsidiary company owned by Circle Solutions. Important aspects of this outline are as follows:

The practical definition of the multidisciplinary team that the product idea requires describing, the different types of team members needed, and their respective skill sets where one would find them for an intrapreneurial versus entrepreneurial approach.

Be sure to provide support for the strategies or approaches that you have selected.

Purchase this Solution

Solution Summary

The solution discusses reasons for spinning a subsidiary.

Solution Preview

I am going to choose the pet products industry and a collar that lights up when headlights hit it, so people can see the animal: Making pets safer, through light.

The industry is the pet products market, accessories. The industry has some of the biggest names in pet care including Hartz and 3M creating product accessories.

http://www.americanpetproducts.org/

The industry has grown in the last few decades as people embraced their pets as family members. Keeping them healthy and safe is a primary concern for most pet owners and many will spend more than normal to protect their family member. Pet products are influenced by the market, the economy and the popularity of such organizations as the AKC and Humane Society. The annual televised competitions also help boost sales and recognition.

The market ...

Purchase this Solution


Free BrainMass Quizzes
Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Operations Management

This quiz tests a student's knowledge about Operations Management

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking