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Why should entrepreneurs avoid a product that is not ready for market.
(Note: Many entrepreneurs hold on to their product, trying to achieve perfection. The entrepreneur should hand the product over to the sales force when the product is a superior choice and ready to market).

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This solution discusses why entrepreneurs should avoid a product that is not ready for market.

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A product that is not ready for market, as proved by a trial launch or extensive market research, should not be introduced in market because there is a significantly higher chance that the firm will make a loss on such product. Further, the loss of brand image and reputation, as ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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