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Harvest Strategies

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Identify a recent entrepreneur who demonstrated a successful harvest strategy or an unsuccessful harvest strategy and explain the factors contributing to failure (if unsuccessful) using the Capital Cow. (need another example besides Martha Stewart and her home solutions)

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Twitter is a perfect example of a harvest strategy that utilized an initial public offering to gain investment dollars to essentially pay the debt off from previous investors. A harvest strategy essentially uses a methodology of selling a potentially stagnant product or inventory (or services) while cutting costs in other areas to essentially "harvest" what potential income is there. Twitter is reminiscent of the dot.com days, when companies started websites left and right in the hopes of cashing out of a huge initial public offering. Netscape was a wonderful example of this; however the bubble could not last, and eventually there was an enormous correction in the stock ...

Solution Summary

How Twitter used the IPO harvest strategy is determined. The expert identifies a recent entrepreneur who demonstrated a successful harvest strategy or an unsuccessful harvest strategy.

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