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Cognitive and Evolutionary Theory Models in Modern Day

Analyze the modern-day relevancy of the models of Donald Hebb, and Jean Piaget (such as in media advertisements or education) giving specific examples.

I am preparing a PPT slide show for this and need a little more information to begin an outline.

We are using the text in class :
Hergenhahn, B. & Olson, M. (2005). An Introduction to Theories of Learning, (7th ed.) Upper Saddle River, NJ: Pearson/Allyn and Bacon.

Thank you!

Solution Preview

Both theories seem to be relevant today. Let's take a close look at the information for you to consider for your presentation. I also attached one supporting article and links for other studies available on-line.

RESPONSE:

1. Analyze the modern-day relevancy of the models of Donald Hebb and Jean Piaget (such as in media advertisements or education) giving specific examples.

Hebb's Rule

Hebb's theory is the physics of the brain. The plasticity of the brain as proposed by this theory means that neural connections are formed when two events occur simultaneously. (see research support at URL: http://icwww.epfl.ch/~gerstner//SPNM/node71.html)

EXAMPLE:

As it relates to learning, it is still relevant as the Hebb rule still applies. In other words, in advertising, when two items are shown simultaneously (Drinking beer and partying), this forms neural connections that mean it will more likely occur again. In other words, the more times a person sees this advertisement, the greater the neural connection (learning occurred) that a person will buy beer based on this association of fun with drinking beer.

In unsupervised learning (advertising)

? The Hebb rule - Neurons that fire together wire together.
? PCA
? RF development with PCA

Classical Conditioning ...

Solution Summary

This solution provides information to analyze the modern-day relevancy of the models of Donald Hebb and Jean Piaget (such as in media advertisements or education), including specific examples.

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