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Viability and desirability of conducting market research.

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One market research challenge for e-business is the fact that, at times, e-businesses are creating entirely new markets that have not existed before. As an example, consider the online bookselling market pioneered by Amazon and the online travel market pioneered by companies like Travelocity and Expedia.

Discuss views about the viability and desirability of conducting market research when establishing a revolutionary new e-business.

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It is integral that all new businesses, including new e-businesses conduct the appropriate market research when establishing a revolutionary new e-business. This would be an even more crucial step for an e-business because of the inherent risk of loss in an e-business environment. We don't have the same abilities that we find in a physical ...

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One market research challenge for e-business is the fact that, at times, e-businesses are creating entirely new markets that have not existed before. As an example, consider the online bookselling market pioneered by Amazon and the online travel market pioneered by companies like Travelocity and Expedia.

Discuss views about the viability and desirability of conducting market research when establishing a revolutionary new e-business.

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