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    T&F sells CAD/CAM software applications: Business Plan

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    Scenario:

    The T&F Company sells CAD/CAM software applications to architectural and engineering firms in the United States through value-added resellers. The company has loyal customers, and is growing steadily. Recently, the growth rate has dropped. The Sales and Marketing Director believes if they don't adapt their business model into today's networked economy, their competitive edge will become weaker. T&F's goals are to increase the revenue growth rate and get into the international market. The CEO leads the steering committee, which is formed by T&F's department heads. You are the Director of the Technical Support Department. The company website consists of a company overview and listing of contact phone numbers.

    In this year's meeting on strategy, the steering committee completed a SWOT analysis (strengths, weaknesses, opportunities, threats). These are their findings:

    Strengths

    Loyal customers
    Strong reseller network
    Good products
    Focused management/staff
    Competitive product prices

    Weaknesses

    Has not utilized Internet technology
    T&F not well-known among prospective customers
    Drop in growth rate
    Profit margin is too small (company needs to reduce costs)

    Opportunities

    To create a web site to serve customers and promote the company
    To enter the international market
    To establish online sales as a new distribution channel

    Threats

    Other larger and more well-known competitors may enter T&F's targeted market segment
    Economic slowdown could reduce demand
    Competitors have utilized Internet to enhance customer relationships
    You see this SWOT as justification for developing and implementing an e-business strategy, but you know that the rest of the group is not as far along as you. Over the course of the next month or so, you will need to take the group's understanding of business strategy and business models, and help them integrate e-business. You also need to convey a sense of urgency, as one of the features of e-business is compression of time: research, production, and change.

    Assignment

    Details: To establish a new company focusing on educating end-users CAD/CAM of software and providing consulting services, what should be included in its business plan? (A complete business plan should not be developed; however, this report should lay a framework from which a business plan could be written). What will be your approach, and what are your recommendations?

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    Solution Preview

    To develop the business plan, we will need to start on an introduction of the company and its product and services. The introduction should clearly define the background and history of the company, its promoters as well as detailed outline about the product/service that the company wish to offer and its key strength, USP or niche that differentiates it from other offerings in the marketplace.

    It should be followed by a detailed industry analysis, which should cover the industry dynamics, competitive structure, summary of ongoing and ...

    Solution Summary

    To develop the business plan, we will need to start on an introduction of the company and its product and services.

    $2.19

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