The T&F Company sells CAD/CAM software applications to architectural and engineering firms in the United States through value-added resellers. The company has loyal customers, and is growing steadily. Recently, the growth rate has dropped. The Sales and Marketing Director believes if they don't adapt their business model into today's networked economy, their competitive edge will become weaker. T&F's goals are to increase the revenue growth rate and get into the international market. The CEO leads the steering committee, which is formed by T&F's department heads. You are the Director of the Technical Support Department. The company website consists of a company overview and listing of contact phone numbers.
Strong reseller network
Competitive product prices
Has not utilized Internet technology
T&F not well-known among prospective customers
Drop in growth rate
Profit margin is too small (company needs to reduce costs)
To create a web site to serve customers and promote the company
To enter the international market
To establish online sales as a new distribution channel
Other larger and more well-known competitors may enter T&F's targeted market segment
Economic slowdown could reduce demand
Competitors have utilized Internet to enhance customer relationships
You see this SWOT as justification for developing and implementing an e-business strategy, but you know that the rest of the group is not as far along as you. Over the course of the next month or so, you will need to take the group's understanding of business strategy and business models, and help them integrate e-business. You also need to convey a sense of urgency, as one of the features of e-business is compression of time: research, production, and change.
Details: To establish a new company focusing on educating end-users CAD/CAM of software and providing consulting services, what should be included in its business plan? (A complete business plan should not be developed; however, this report should lay a framework from which a business plan could be written). What will be your approach, and what are your recommendations?
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Business Plan Layout
1. Executive Summary
"New Company" will be an independent software consulting and training company launched by T&F Company. The purpose of launching the company is to provide independent consulting and training services. The assumption is that "New Company" will be permitted to recommend T&F Company CAD/CAM software and non- T&F Company CAD/CAM software to clients. In addition, "New Company" will provide training to the customers of T&F Company as well as other customers. "New Company" will provide a variety of consultancy and training services to engineers and architects that are users of CAD/CAM software. The market prospects for "New Company" are good. Initially, it will get its customer from T&F Company and when its reputation spreads through judicious marketing efforts, the company will be able to get business from other clients. "New Company" will differentiate its services through high quality, reliability and trustworthiness. Initially, the company will employ seven persons in the consultancy wing and six people in the training wing. It is expected that "New Company" will get revenues of $1.5 million in the first year.
2. The Company
"New Company" is an independent training and consulting firm that specializes in helping companies that use T&F Company CAD/CAM software. "New Company" will offer the best in customized training and consulting for T&F Company CAD/CAM software. Its chief trainer is the most experienced trainer in the company. He started his training career at Intel Corporation in 1985. He has since then worked in different companies of repute. It was his goal to give CAD/CAM software users a customized training and consulting service that had never been attempted before. "New Company" will develop a strong client base because of the leadership of its chief trainer and the association with T&F Company.
"New Company" will be successful because it will provide quality service unrivalled by other trainers and consultants provide services at reasonable cost and satisfy customer needs to the maximum. "New Company" has developed its ideas for customized training after studying hundreds of CAD/CAM software users struggling with learning how to be productive with CAD/CAM software.
The training package will offer training in AutoCAD, Pro Engineering, Unigraphics, CATIAV5, MasterCam, Solid Works, Solid Edge, UG CAM and CAD.
For engineers there will be a package that will teach mold design, surface design, solid design, programming, and C-axis Lathe Training. This training will help solve manufacturing problems in a wide variety of ...
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