Purchase Solution

Over Surveying the Consumer

Not what you're looking for?

Ask Custom Question

How can an e-commerce organization use surveying to monitor customer satisfaction? What are the issues with over-surveying?

APA format

Include citations and references to support your offering. Wikipedia is not accepted as a valid resource.

Purchase this Solution
Solution Summary

The solution discusses how companies, especially an e-commerce organization, uses surveying to monitor customer satisfaction and how over surveying the consumer can affect the business.

Solution Preview

How can an e-commerce organization use surveying to monitor customer satisfaction?

An e-commerce organization is no different from a bricks and mortar organization when it comes to customer satisfaction. Customers want to be satisfied whether he or she walks through the door of a business or clicks on the businesses website. The more satisfied the consumer, the higher the company's profits.

A recent survey reports, "E-commerce has certainly not been immune from the recession battering the U.S. economy, but for reasons that can only be guessed at, most of the leading e-tailers have not stepped up their efforts to retain customers by providing improved service, according to a recent customer satisfaction survey. Only two e-retailers ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
  • "Thank you!!!"
  • "Thank you"
  • "Thank you so much "
  • "Thank you very much"
  • "Thank you so much "
Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Value of Surveying Customers

    Companies can make adjustments to its business practices through the knowledge learned by surveying the consumer. JD Power and Associates is the world's most recognized survey company.

  • IS-LM analysis/curves

    69904 IS-LM analysis/curves Why does the government spend money surveying consumers and firms on their current level of confidence in the economy? How might the Federal Reserve react to a sudden drop in consumer confidence?

  • Different Types of Research

    This solution utilizes a marketing scenario to discuss the four types of research and includes over 400 words.

  • Six levels of quality: Which is the most important?

    Surveying consumers about said products is one way company leaders can keep focused on quality and make sure that their products are up to the required standards and that customers are satisfied with the completed product.

  • New Product Concepts

    One may place emphasis on one element of the Four P's over the others depending on the nature of the product of service, and the firm. Some of the factors involved in the decision elements are listed below.

  • Confidence Intervals an Hypothesis Tests for Mean

    After surveying employees, the staff calculated that a 95% confidence interval for the mean amount of money spent for lunch over a period of six months is ($780,$920).

  • Marketing methodologies to attract cigarette smokers

    Discuss the proposed methodology for conducting an in-depth consumer behavior research study for your client by addressing the following: Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your

  • Indicate whether each of the following expenditures should b

    s fee XX (could only be used if we knew specifically what the architect was working on, the building or the land, but we don't know here, so it would be used as a general expense by the company). _____ 4. Surveying costs L _____ 5.

  • Confidence Interval

    182499 Avila and Allen studied innovation by surveying firms to find the number of new products introduced by the firms.

View More Related Solutions