Purchase Solution

Office supply store: Use Porter's competitive forces model; consider e-commerce

Not what you're looking for?

Ask Custom Question

You are the owner of an independent office supply store in a large town that is quite isolated. Describe the various forces facing your business and how you might combat them.

You may want to use Porter's competitive forces model to help organize your answer. How do you see the Internet impacting your business? Is it likely, on the whole, to be more beneficial or harmful? Explain. Should you consider developing your own website and engaging in e-commerce?

Purchase this Solution

Solution Summary

The 467 word solution uses the Porter model to effectively analyze the independent office supply store issues.

Solution Preview

I am the owner of an independent office supply store in the large town that is quite isolated. Our company is following Porter's Competitive Strategies of Cost Leadership and Product Differentiation. Product differentiation is necessary to attract maximum number of customers and low costs we need to make customers buy our office supplies.

I chose Porter's five-force model to evaluate the market for my store.

1. Threat of intense segment rivalry:
The office supply market is not new. The competition on this market is much more intensive than in, for example, car dealers market. There are 2 main competitors on this market that have branched all over United States: Office Depot, Office Max and Staples. At ...

Purchase this Solution

Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.