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most significant trend in business today

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What do you think it the most significant trend in business today. How will this affect future business?

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The solution dicusses the most significant trends in business today and how this will affect future businesses.

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Current Business trend: Rapid Adaptation of Ecommerce Technologies
Over the past few years, developments in Internet and on-line technology have increased with the deployment of broadband and wireless communication networks and the affordability of desktop and laptop computers. As a result, businesses and individuals around the world have harnessed these new technologies to create business-to-consumer business-to-business, consumer to consumer and the other e-commerce market places. In doing so, there has been a fundamental paradigm shift not only in how business and commerce is conducted but also in our lifestyle. The future of the organization relies on its ability to adapt to technological advancements for improving the customer delight. Earlier the marketer used to depend on text and graphics to convey the company's value proposition, but now it can leverage the power of broadband and streaming video to stand out, get through and stay on top. They can use the power of ecommerce to spread internationally easily and in a cost effective manner.
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Its impact in future business
? Will improve the communication of management's vision and objectives
? Will Help in personalized and customized communication
? Magnify the choice as it can be on demand or real time
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