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    Managing E-Business

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    Business, E-Commerce/Internet - Year 4Description:e-business Problem:I am trying to understand the different sales channels that upper management may be interested it. THe following questions are just some that I have for 3 different sales channels and for e ...there is moreshow problem
    I am trying to understand the different sales channels that upper management may be interested it. The following questions are just some that I have for 3 different sales channels and for each channel I'm trying to give a summary of each. Any help in better understanding or examples to get in the right direction would be greatly appreciated.

    Affiliate Programs and Networks:

    1. How do they function? Give an example of an affiliate network in either a B2C or B2B context.

    2. What competitive advantage do they offer?

    3. What metrics are used to track and reward success in an affiliate program/network?

    4. What are the limitations of this as a sales and marketing tool?

    E-Marketplaces and Exchanges:

    1. What are e-Marketplaces and B2B Exchanges and how have they evolved and changed over the last 5 years (cite statistics and examples to support your answer)?

    2. What are the key benefits of participating in an exchange or marketplace?

    3. What are the primary hindrances that have prevented these from reaching the revenue and market size predictions set forth in the late 1990s?

    4. What are the best practices that will ensure success?

    Auctions:

    1. How are auctions used in B2B relationships?

    2. What role have online auctions played in the B2C space?

    3. Explain how B2C auctions have evolved (cite statistics and examples to support your answer) and describe key challenges and barriers that still exist.
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    Solution Preview

    Thanks for posting today.It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
    You specifically asked for help in understanding the concepts, and examples of them, so I will focus primarily on this.

    Let's start with Concept 1:

    Affiliate Programs and Networks:

    1. How do they function? Give an example of an affiliate network in either a B2C or B2B context.

    2. What competitive advantage do they offer?

    3. What metrics are used to track and reward success in an affiliate program/network?

    4. What are the limitations of this as a sales and marketing tool?

    You've probably seen ads on the internet. Whether they are simple Google Adwords, or more whether they are more more involved than that. Let's tale a common affiliate network: Commission Junction . They've been around for a few years and they serve several major companies. If you have a website, you can get an account at CJ, and sign ...

    Solution Summary

    The solution contains in-depth answers to the questions posed by the student.

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