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    Explaining why Ebay is so Successful

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    Explain why Ebay is so successful despite the failures of other "dot.com" organizations.

    © BrainMass Inc. brainmass.com October 2, 2020, 1:15 am ad1c9bdddf

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    Internet businesses, like traditional brick and mortar establishments, can only be successful
    when they provide something that is in demand, either for consumers, businesses or both. eBay has
    been successful, due to the business model it uses. It allows buyers and sellers to exchange money
    for auction or sale items, while limiting its involvement in transactions. "Nowhere else on earth
    will you find such a large pool of potential customers" (Knox, 2004). eBay has a global reach. A seller
    has the potential to reach well beyond the boundaries of a region or even within a country. Each seller ...

    Solution Summary

    This solution discusses the reasons for Ebay's success.