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Questions:

1. What are the basic types of B2B and B2C market places?

2. What is the difference between sell side and buyer side market places?

3. What are infrastructure, integration and software agents in B2B commerce?

4. What are the classifications of B2B electronic exchanges?

5. What are the integration issues when building a vertical exchange?

6. What are the typical problems in supply chains?

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What are the basic types of B2B and B2C market places

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1. What are the basic types of B2B and B2C market places?

Overview: B2B marketplaces

Buy side versus sell side:
Sell-Side Marketplaces: organizations attempt to sell their products or services to other organizations electronically, from their own private e-marketplace. This model is similar to the B2C model in which the buyer is expected to come to the seller's site and place an order.
Buy-Side Marketplaces: organizations attempt to buy needed products or services from other organizations electronically, usually from their own private e-marketplace. One buy-side model is a reverse auction. Here, a company that wants to buy items places a request for quotation (RFQ) on its Web site, or in a third-party bidding marketplace.

? Public versus private:

Marketplaces are either open to the public or private. In a private marketplace, the market maker decides who gets to join. Private marketplaces restrict membership to preserve some affinity around a particular product or service or an industry. Public marketplaces include AOL's NetBusiness, Honeywell's myFacilities.com for facility managers and contractors, iTravel's travel marketplace and PurchasePro's Global Marketplace. Private marketplaces include Hilton's procurement marketplace (open only to select suppliers for Hilton's network of 1,700 properties), Honeywell's Enterprise Service Solutions marketplace (open only to suppliers of the Honeywell division), Page Co-op's marketplace (open only to newspapers and printing facilities that are members of the cooperative), and MGM Mirage's procurement marketplace (open only to MGM Mirage properties and their suppliers).

? Market focus:

Marketplaces can have a horizontal or vertical focus. Horizontal marketplaces sell a diverse collection of goods or services. For example, America Online's NetBusiness powered by PurchasePro allows sellers to market an unlimited range of products and services. Vertically focused marketplaces are formed around a particular product or service, a given industry, the needs of a large supplier or buyer, or some other interest group. For example, LawCommerce is a marketplace focused on the legal community and Vetbuyersnet.com is a marketplace focused on the buying and selling of veterinary supplies. Funeral Exchange is a B2B marketplace catering to funeral products and services. CommercExec is a procurement marketplace for non-profit organizations such as colleges, universities, health care facilities and religious establishments.

Different Types of B2C Marketplaces:
1. Storefront (Retail) - products offered for sale with revenue on sale
2. Shopping mall - multiple retailers with revenue from commission or space hire
3. Auction - vendors or buyers pay fixed price or percentage like Ebay
4. Portal - aggregation of services and content with mixed revenues
5. Name your price - site offers buyers to sellers for commission or fixed fee
6. Comparison pricing - site compares retailers and receives introduction fee or advertising
7. Demand sensitive pricing - site combines group demand to buy in bulk
8. Free products or services - site makes money from collecting data from visitors
9. Business exchanges - site facilitates transactions between companies for a fee
10. Recruitment - job hunters or companies pay to meet like www.monster.com
11. Affiliate schemes - site offers introduction fees to other sites
12. Service rental - site allows software services to be rented
13. Membership - fee for regular content or services
14. Gambling - lose money by paying fees
15. Classified advertising - advertise for a fee

Resources:

http://www.clarity-consulting.com/buying_and_selling_through_b2b_marketplaces.htm http://www.jonathanbriggs.com/courses/ecommerce2005/an-introduction-to-ecommerce,338,BA.html
http://www3.interscience.wiley.com:8100/legacy/college/turban/0471705225/ppt/ch04.ppt.

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  • MBA, Rochester Institute of Technology
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