Explore BrainMass
Share

Customer Paths on a Business Site

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Business Problem: As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.

© BrainMass Inc. brainmass.com October 25, 2018, 8:35 am ad1c9bdddf
https://brainmass.com/business/e-commerce/customer-paths-business-site-546034

Solution Preview

There are a plethora of reasons a consumer may not follow through with a purchase at checkout.

"Customer service is a problem for many electronic commerce sites. Recent research indicates that customers rate most retail electronic commerce sites to be average or low in customer service. A common weak spot for many sites is the lack of integration between the companies' call centers and their Web sites" (Schneider, 2004).

For example, I purchased a product from an e-retailer; I paid for a total of four items. When my package arrived I received two items. I called the organization to voice my concerns and it just so happens the customer service via telephone was inefficient. The organization neglected to mention before the shipment was shipped that I wouldn't receive my entire order. Needless to say, the company failed to refund my money for the items I purchased that were not included in the shipment. I discovered that speaking to a representative was difficult because they rarely answered the phone, and when they did ...

Solution Summary

The customer paths on a business site are examined.

$2.19
See Also This Related BrainMass Solution

Outline of Websites and Marketing Tools

I need to develop this outline into a paper. Your help is needed to develop the following outline with about 100 words.

Outline:

1. Visit the following web sites (www.bitars.com ; www.restaurantequipment.com; www.newmansown.com

2. Describes the marketing tools used in each of the three Web sites. Include an evaluation of the apparent customer service provided by each site.

View Full Posting Details