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IF OUTSOURCING LOWERS THE COST SUBSTANTIALLY THEN IT SHOULD BE DONE.
In the case of an e-business value chain analysis transparency in operation is required. For example, a U.S.-based telecommunication company might outsource Customer Relationship management (CRM) work to countries like India in order to keep cost down and improve the profit margin. In order to optimize this value chain of the CRM, both parties in the U.S. and India have to be able to evaluate the current situation and best practices that the two companies use constantly and at all times. A clear and detailed map of the flow of information and the workflow has to be defined initially. As with any process, bottlenecks, problems and constraints will surface once the plan is implemented. It is critical to tackle the problems as they appear in a manner that is suitable and appropriate for the situation and the workers within the organization
SOME DEDICATED PROFESSIIONALS ARE NEEDED FOR ADDRESSING THE DIRECT NEEDS OF THE CUSTOMERS.
Customer Relationship Management, or CRM, is an information technology industry term for methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. For example, if a marketing department runs an outbound campaign, all of the information about the customers and the program should be retained for the sales staff to follow up on, the customer service representatives to answer any queries, and technical support to provide any field support. The idea is to have the same information available to all in the company so that every product or service need of the customer is met. CRM implies that everyone in the enterprise is focused on the customer.
IF THE SPECIFIC SERVICES ARE AVAILABLE OUTSIDE AND ARE OF SUFFICIENTLY HIGH STANDARD THE OUTSOURCING IS JUSTIFIED.
Two trends have brought CRM to the forefront. First, as global competition has increased and products have become harder to differentiate, companies have begun moving from a product-centric view of the world to a customer-centric one. Second, technology has ripened to the point where it's possible to put customer information from all over the enterprise into a single system. Until recently, many companies didn't have the ability to manage the complex information about customers, because information was stored in 20 different systems. But as network and Internet technology has matured, CRM software has found its place in the world.
STOCK TRANSACTIONS WILL BE HIGHER IF THE SERVICES ARE AVAILABLE FREE
Most organizations at some time or another, will have developed a tactical sales and marketing database to support specific needs like mailing list management. These databases are typically built to meet short-term needs and are often built, owned and managed by the marketing department. The database and software technology used is often held on a personal computer (PC). Most organizations also carry out analysis of product sales and other transactional data directly upon the operational systems.
These systems can be quick to establish and require very little investment in terms of IT. However, even at this level, more in-depth analysis can provide significant benefits, such as better targeting of direct marketing activity or a better understanding of market buying behaviour.
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The use of modern query and reporting tools or more advanced analysis tools (referred to in the IT industry as On-Line Analytical Processing (OLAP) or Data Mining tools) can help to identify new sales and marketing opportunities. These modern end-user tools provide multi-dimensional views of the data which better reflect the business and provide advanced user interfaces that allow the users to directly interact with the data.
These analysis tools are important elements of any technology solution used by a marketing organization for CRM purposes, because they will help it to unearth the 'nuggets of gold' in the data, and help analyze customers either as individuals, or in product-based segments.
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However, using such simple systems will severely limit the sophistication of the sales and marketing strategies that an organization can deploy. Tactical marketing databases inevitably require extensive manual work to load and maintain. This diverts resources away from the key role of analysis and often makes the extension of the system prohibitive.
Using query and analysis tools directly on existing operational systems also limits the scope of analysis, i.e. it is impossible to link data which is kept on different operational systems. While significant query and analysis activity can adversely affect the performance of the operational system themselves and therefore may not prove to be popular with the IT department maintaining them.
CRM CAN EASILY BE FACILITATED THROUGH FREE EMAILS
Several companies are turning to customer-relationship management systems and strategies to gain a better ...
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