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E-Business: Kudler Fine Foods

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Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments:
? Fresh Bakery and Pastries
? Fresh Produce
? Fresh Meat & Seafood
? Condiments and Packaged Foods
? Cheese's and Specialty Dairy Products
Our founder, Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet repast; she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla.
Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year.
In 2000, a second store was opened in Del Mar and in 2003 our third shop opened in Encinitas.
Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers.

Conducting e-business on an international basis: what legal issues would that company face and what possible solutions would benefit that company?
What conflicts of interest would pertain to those issues?
What law would apply to these solutions?
What court will decide these issues?

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Conducting e business on an international basis what legal issues would that company face and what possible solutions would benefit that company?

Since the company doing business on an international basis, it has to comply with the rules of the health standards in these countries. Because bakery and dairy products are nondurable foods and they are affected by preserving conditions. For example some European nations like France and Switzerland are very sensitive while importing such products. There are also quotas and trade barriers in ...

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Umut Oltulu, MBA
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  • MBA, Texas A&M University-Kingsville
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