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    direct method of entry

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    Can anyone provide a credible source that a software company that wants to pursue global expansion should use the direct method of entry? Thank you.

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    https://brainmass.com/business/direct-write-off-method/direct-method-entry-264260

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    Software companies require higher level of control over their foreign operations as most of them offer customized software application to their clients that require excellent after sales support, maintenance and customer service. Hence, high control mode of entry such as direct exporting, establishing wholly owned subsidiaries and deploying direct sales force ...

    Solution Summary

    Can anyone provide a credible source that a software company that wants to pursue global expansion should use the direct method of entry?

    $2.19

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