direct method of entry
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Can anyone provide a credible source that a software company that wants to pursue global expansion should use the direct method of entry? Thank you.
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Can anyone provide a credible source that a software company that wants to pursue global expansion should use the direct method of entry?
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Software companies require higher level of control over their foreign operations as most of them offer customized software application to their clients that require excellent after sales support, maintenance and customer service. Hence, high control mode of entry such as direct exporting, establishing wholly owned subsidiaries and deploying direct sales force ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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