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Why does differentiation occur in an organization?

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Why does differentiation occur in an organization?

Distinguish between vertical and horizontal differentiation.

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Product differentiation is the process of distinguishing a product from others to make it more attractive to a particular target market. This is an important strategy for firms to defend their price from leveling down to the bottom part of the price spectrum.

Vertical differentiation occurs in a market where the several goods that are present can be ordered according ...

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