Panera Bread is a signature restaurant chain selling hand crafted breads, sandwiches, salads, and drinks. Panera Bread bakery cafes are usually associated with the concept of fast casual which is a mix between fast food and more upscale dining. The recent recession has pushed customers away from eating out in restaurants, but Panera Bread's strategy has been to not let recession have an effect on its operations. The baker has maintained its cost at constant levels and added new variety of salads and sandwiches. The strategic direction ...
The expert examines the direction, business models and strategy for Panera Bread.